Superior Natural - Firm Tofu Sleeve
Packaging

Following the success of the refreshed logo, the client commissioned an update to the Firm Tofu packaging for Costco’s West Coast market, in two parts (1. Sleeve packaging, 2. Waterpack) ensuring alignment with the new brand aesthetic.

 
 

Skills:

Packaging Design

Branding


Softwares Used:

Illustrator, Photoshop, InDesign

Original Packaging

The ask was to emphasize “high-quality” and “organic” for this packaging and updating the logo along to ensure a cohesive brand aesthetic.

Final Design

Side by Side Comparison

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Packaging Redesign: Superior Natural - Firm Tofu Waterpack

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Logo Redesign: Superior Natural