Superior Natural - Firm Tofu
Waterpack
Following the success of the refreshed logo, the client commissioned an update to the Firm Tofu packaging for Costco’s West Coast market, in two parts (1. Sleeve packaging, 2. Waterpack) ensuring alignment with the new brand aesthetic.
Skills:
Packaging Design
Branding
Softwares Used:
Illustrator, Photoshop, InDesign
Original Packaging
The ask was to emphasize “high-quality” and “organic” for this packaging and updating the logo along to ensure a cohesive brand aesthetic.
Design Exploration
I presented the client with 3 layout concepts for the new packaging.
