Lao Beijing
Glass Jar Yogurt
A modern packaging redesign for HZ Food Inc.’s Canadian-made probiotic, aimed at enhancing shelf presence and increasing sales performance.
Skills:
Packaging Design
Illustration
Creative Direction
Softwares Used:
Illustrator, Photoshop, Procreate
Original Packaging
Client asked to update packaging with introduction of new flavours.
I conducted market research and found that parents are highly influenced by what their kids want when making purchasing decisions, especially with food.
New Packaging Design
I went with a fresh, illustrated aesthetic to appeal to a young demographic
I chose vibrant primary colours paired with enticing fruit illustrations to create a design that is both visually striking and evocative of fresh, delicious flavours.
The four flavours, featured predominantly in Asian grocery stores, have experienced a significant boost in sales—according to buyers—since the launch of the redesigned packaging.
Vector templates for print
